Allie’s Cabin
Brief: Brand Strategy, Identity, Print & Digital Design
Project Type: Concept
Industry: Hospitality
Year: 2024
Allie's Cabin; an elegant and luxurious cabin nestled on the side of a majestic mountain in Colorado, captures the exquisite balance of a unique dining experience and the rustic charm of an alpine cabin. The refined brand echoes the timeless elegance of Italian artistry and the natural beauty of the mountain setting. The colour palette, featuring warm, bold, earthy green tone and rich gold, evokes the cozy, inviting atmosphere of the cabin while also highlighting the culinary artistry of the dishes. Sophisticated typography adds a touch of class, reflecting the restaurant's commitment to exceptional quality and refined dining. Designed to appeal to both families and sophisticated diners, the branding creates a seamless and immersive experience, inviting guests to indulge in the rich flavours of Northern Italy amidst the breathtaking scenery of the Rockies. The typography and colours also have a hint of modern Italy and is an ode to the cabins' leafy natural surroundings and wooden structures.