Bank of North America
Brief: Brand Strategy, Identity, Print & Digital Design
Project Type: Concept
Industry: Banking & Finance
Year: 2024
Bank of North America stands as the largest and oldest financial institution in North America. Taking inspiration from its deep-rooted legacy while embracing a bold vision for the future, our rebrand reflects a modernized interpretation of strength and security, incorporating a dynamic symbol that represents forward momentum and growth in the shape of a diamond with stripes. A striking and confident colour palette of deep reds and blues evoke a sense of authority, trust, and sophistication—echoing the bank’s leadership in the financial sector as well as the ever so famous American flag. Our refreshed identity not only positions Bank of North America as a pillar of tradition but as a forward-thinking leader in banking, driven by customer empowerment and cutting-edge solutions. It remains true to it’s values even today and will continue to do so long into the future, providing the people of North America with “Banking that Matters”.