Bookreps
Brief: Brand Strategy, Identity, Print & Digital Design
Project Type: Concept
Industry: Retail
Year: 2024
Bookreps; a premier wholesaler of books and gifts, desperately needed a brand refresh and to extend its appeal to a broader market. At the heart of this transformation is a newly crafted logo that goes beyond being just a unique symbol; it is a comprehensive design system that will run throughout the business and it’s branches across the nation. From signage and way-finding to simple stationary, this dynamic logo, blending modern aesthetics with a cohesive visual language is adaptable across all brand touch-points. The geometric and inviting typography, a bold colour palette, featuring earthy blue tones evoke a sense of natural elegance and energy. This revitalised identity not only highlights the wholesaler’s premium offerings i.e. books but also resonates with a diverse, contemporary audience; transforming Bookreps into a brand that embodies versatility, appeal, and a commitment to quality through an integrated and holistic design approach.
Branding that is dynamic yet recognisable.
A flexible design system that can be applied everywhere.
Customised typography for an elevated consistency.