Nori Table
Brief: Brand Strategy, Identity, Print & Digital Design
Project Type: Concept
Industry: Hospitality
Year: 2024Nori Table, a modern, trendy, and inviting sushi restaurant craved a brand that reflected their contemporary dining experience while capturing the relaxed yet sophisticated atmosphere of the local area. Our branding features a playful and contemporary logo, complemented by a fresh colour palette inspired by the vibrant ingredients of Japanese cuisine. The modern and abstract typography reinforces the restaurant’s emphasis on quality and creativity while maintaining a welcoming and approachable vibe. The elongated "O" represents the long table present in most sushi train restaurants, the icon takes a geometric cut-out of two fishes facing opposite directions, and the words "Sushi Bar" is placed ever so elegantly with balance and subtleness at the bottom of the logo. Every element of the brand experience—from the dynamic in-restaurant visuals to the streamlined digital presence—have been thoughtfully designed to appeal to sushi lovers of all ages, making Nori Table a standout destination.