Studio Second Floor
Brief: Brand Identity, Signage, Wayfinding & Placemaking
Project Type: Concept
Industry: Community Spaces
Year: 2023Studio Second Floor, a modern communal space designed for collaboration, creativity, and community. With facilities ranging from conference rooms to art galleries and wellness centres, it is a truly iconic experience. Our goal was to infuse the space with a distinct identity and guide visitors with an effortless wayfinding system that enhances the user experience from the moment they enter. The wayfinding elements were designed to be intuitive, using modern and clear typography to ensure seamless navigation throughout the space. Signage blends effortlessly into the environment, featuring sleek materials and dark neutral tones that maintain the space’s minimalist aesthetic. Drawing from the studio's essence, the entire design system emphasizes creativity, simplicity, and functionality in every nook and cranny.