Tezrika
Brief: Brand Identity, Print & Digital Design
Project Type: Concept
Industry: Fashion & Retail
Year: 2023Tezrika, a fashion label for the big hearted people, the kind and loving, the inspiring and generous, the creative and perfectionist. Our goal was to craft a brand identity that reflects Tezrika’s playful spirit while maintaining a polished and modern aesthetic. The logo features a clean, geometric flower that feels fresh and sophisticated, while bold italic typography adds an energetic and playful edge. The digital touchpoints have been designed to resonate with a youthful, fashion-forward audience who appreciate playful, contemporary, and effortlessly chic designs with a refined edge. The use of dynamic motion throughout the branding infuses a sense of fun and creativity without losing the sleek, contemporary feel that defines the brand.